Social Upkeep is the social media team you can't afford yet — watching your competitors, drafting in your voice, and shipping to every platform. One subscription does the work of five hires.
Your competitors pay five people to do what you're doing between customer emails. Here's how that math changes.
Four steps run on a cycle — watching, drafting, publishing, learning — so you stay visible without it eating your week.
Name your competitors and topics. We watch their sites, news, and feeds — continuously.
Every cycle, draft posts in your voice land — built from the signals that moved.
Fan one idea into platform Variants, edit, schedule, and ship from one place.
Analytics flow back into your Voice Profile. Every cycle sounds more like you.
Every draft runs through a profile built from your real posts, products, and personas — then sharpens on what your audience responds to.
Signals cluster into Trends, tagged EMERGING, ESTABLISHED, or PEAKED.
One idea fans into a native Variant per platform — format and length handled.
Draft, make a graphic from a template, line up the week, and publish. Optimization coaches you — it never blocks you.
Built by people who actually write posts — not by people who Stripe-checkout-and-vanish. Start free and get your first Brief this week.